Longley Park Motors Ltd takes its obligations concerning data protection seriously. We are providing this notice so you have information about how we collect and process your personal data. We ask you to please read this Privacy Notice as it has important information you need to know. What does our company do?
Longley Park Motors Ltd is a Franchised Car Dealership selling new and used vehicles, supplying cars to both consumers and businesses. Longley Park Motors Ltd is a vehicle service and repair centre, parts supplier/retailer, warranty repair centre for individuals, motor insurance companies, managed repair networks, fleets and local businesses. We work with contracted specialists and vehicle dealerships that supply us with parts, paint, materials, and services to enable us to supply and repair your vehicle.
What information do we collect and process?
In order for us to supply or repair your vehicle it is legitimate and necessary to receive from your insurer, fleet manager, company, or from yourself necessary personal data. “Personal Data” is information about you which, either on its own or when connected with other data, allows us to identify you as an individual customer to provide you with our services. The personal data we hold may include the following:
Your full name and contact information (address, town, postcode, email and phone number)
Your credit card details and/or bank account details (if paying by cheque or bank transfer)
Your purchase details (including time, date and cost, and VAT status and insurance excess)
Your insurance company (if our work is part of an insurance claim)
Your vehicle information (make, model, registration number)
Your proof of identity (valid driving licence and/or passport)
Your image on security CCTV around our site
Your work address and contact information (where appropriate)
Your calls and correspondence with us
Personal data will be collected from you or passed to us by your insurance company/fleet manager/vehicle manufacturer or vehicle recovery agent. However, some personal data may, where lawful to do so, or with your consent, be collected by us from third parties.
Please note that you are under no obligation to provide us with your personal data, but not providing certain data could prevent us from serving you.
Why do we need your personal data?
Longley Park Motors Ltd processes personal data about you for a number of purposes, including:
To administrate the process of buying or selling your vehicle.
To administrate and carry out service, repair or MOT work on your vehicle.
To make contact with you with offers and services relating to the replacement of your vehicle.
To organise specialist repair functions such as system recalibration with contracted third parties
To follow up with you shortly after the repair to your vehicle to check everything is okay
For internal record keeping (to be able to respond to customer enquiry and invoicing)
To make an appointment with you to assess the accident damage on your vehicle
To carry out customer satisfaction surveys directly or via our manufacturers.
For number plate recognition as part of our customer service and site security
To process payments by credit/debit card or bank account details
To remind or update you, regarding the maintenance of your vehicle (such as service and MOT) and advise of progress or completion dates.
To provide our services to you as requested or agreed
To help us improve the services we offer
This list is not exhaustive and may be updated from time to time. We do not ‘trade’ in your personal data and will not sell or rent your details.
Who will your personal data be shared with?
Longley Park Motors Ltd are approved by a vehicle manufacturer, insurance companies and accident management companies. We may share your basic personal data, such as name and address, contact details, claim number and vehicle details with the relevant company you are connected with to provide the service you have requested.
Your personal information may also be made available with third parties providing relevant services under contract to Longley Park Motors Ltd such as specialists in system recalibration, auditors, compliance managers, insurance companies, IT hosting, and maintenance providers. These companies may use information about you to perform their functions on our behalf in accordance with the services we have requested and contract terms imposed.
We may also disclose specific information upon lawful request by government authorities, law enforcement and regulatory authorities where required or permitted by law.
In the event that we sell our business, we may share your details with the buyer to enable them to fulfil the service we have agreed with you.
Your personal information will not be transferred to, stored or otherwise processed outside the UK.
Do we get involved in direct marketing?
Longley Park Motors Ltd does use direct marketing activities in relation to products and services which may be of interest to you based on your purchase history. Our marketing activities in the form of customer letters, newsletters, emails, surveys and SMS messages are totally optional and we can adjust the way we communicate with you.
We can manage your communication preferences for you - simply email:
What rights do you have to amend personal data?
You have the right to review the personal data held by us and have inaccurate information about you corrected. To understand more about our data processing activities or to request access to your personal information please contact our customer support team or email
Personal information will be retained for an appropriate period of time. We will keep your data for the duration of you being classed as a current customer.
Longley Park Motors Ltd may keep your details on record for as long as it is necessary to meet record keeping requirements. They are then deleted in accordance with data protection and other applicable legislation. Should you wish to make a warranty claim after this period, you will need to provide a copy of our invoice or our completed guarantee.
Changes to this Privacy Notice
Longley Park Motors Ltd may change this Privacy Notice from time to time in order to reflect changes in the law.