About us

The Directors and Management of West End Garage are committed to ensuring that the FCA principle of treating customers fairly (TCF) is applied in all areas of our day to day business activities.In adopting the TCF principle we recognise that fair treatment of our customers is about adding value to the service we offer by aiming to: Protect the interests of our customers at each stage of the product life cycle, from promotion right through to after sales service. Meet as best we can the unique needs of each customer by offering a transparent, efficient and professional service, and constantly reviewing our service to identify areas for improvement. In practical terms for the different areas of our business this means: Ensuring that promotional material is clear, compliant, jargon free and appropriately targeted. Ensuring that sales executives within the dealership have thorough training on all products they discuss or sell and understand who they are and aren’t suitable for. Operating incentives to sales staff  which assure fairness to the customer as well as customer satisfaction, rather than only rewarding sales volumes. Keeping detailed records of customer instructions and options given before, during and after a sale – to help ensure we treat customers fairly and can deal with any complaints that may arise swiftly and fairly. Encouraging after sales contact with clients where appropriate to correct or improve on the service already offered. Ensuring that customer complaints are assessed fairly, promptly and impartially, and in line with FCA deadlines and rules. Encouraging staff to recommend improvements to service following customer complaints – and monitoring the outcome. Ensuring that staff are kept up to date with relevant training in relation to all regulatory requirements and other matters directly affecting the quality of service offered to customers. Regularly monitoring and reporting on all of the above TCF activities as part of the company’s monthly management information review, in order to assess TCF performance across the business and recommend changes where appropriate. Ensuring that TCF values, which are set and communicated by Senior Management, are supported by all staff and understood in the same way.  

'Family Like Care'
Holding more relevance than the norm. West End Garage was Founded in 1969 by Donald Dunne and passed down to son's Damian and Brendan Dunne. In the small village of West End, West End Garage is committed to giving good caring service to all customers and in gratification of success local businesses reap the benefits through sponsorship and support throughout the year.

You are always welcome to visit our new showroom and meet our team. We are all are here to help! Whether it's about finance choices, current offers or specification differences. 

Please do not hesitate to call us on 01483 797747. Open 7 Days a week, someone is always around to help whenever you need it! Feel free to pop into West End Garage whenever you want to have a closer look at our impressive range of new and used KIA cars. 


Situated on Guildford Road (A322) 4 minutes from junction 3 off of the M3 we are easy to find. Located 10 minutes from Woking, 15 minutes from Guildford and 12 minutes from Camberley. If you intend on catching the train to West End Garage please call 01483 797747 and if someone is available, we will send them to pick you up!
All of your Service / MOT needs can be completed here on site! Our team of well trained and experienced technicians are here 6 days a week. 
We provide a collection and delivery service to any location under 15 miles away.
We like nothing more than making people happy!





My Kia

Join our Kia family today, by registering on MyKia

Contact us

If you have a query and would like to get in contact with us you can complete our quick and easy 'Contact Us' form and a member of our team will get back to you as soon as possible.


Our sponsorships in the local area


Why West End Garage? Why not take a look at what our customers have to say about us. Click on the testimonials below to visit our full testimonials page:

West End Garage News

Keep up to date with local news

Treating Customers Fairly

Customer Corner

A space for our customers to share their thoughts, opinions and stories.

Meet the West End Garage Family

Ever wondered who's who at West End Garage? Find out here!

Job Vacancies

Take a look here if you would like to be part of our highly successful team at West End Garage

Test drive image

500£ off test drive

Ceed - 2.9% APR Representative

With £1,500 towards your Personal Contract Purchase deposit and no minimum deposit*


ProCeed - 2.9% APR Representative

With £1,500 towards your Personal Contract Purchase deposit and no minimum deposit*

Find West End Garage


Guildford Road (A322)
West End
GU24 9LS


01483 698760

01483 797747

Opening Times


Mon - Fri

9:00 - 18:00


9:00 - 18:00


10:00 - 16:00


Mon - Fri

8.30 - 18:00


8:30 - 13:00